A well-planned Amazon business can be very profitable, but success depends on product selection. To make money, it helps to target products that not only have high sales volumes but also consider the potential competition, demand, and margins for profit to ensure health in the long term.
This article covers how to do product research using Best Sellers and Trend Reports, more advanced tools, customer’s pain points, and seasonal vs. evergreen opportunities.
Understanding Product Research: Demand, Competition, Profit Margins
When considering an item to sell, you should first look into sourcing the following components:
1. Demand: Market For The Product
A product worth selling should not only sell well but have shoulder seasons too. To measure demand, try the following:
Identify items that have sales of no less than $300-500 each month.
Utilize Helium 10 (Magnet) or Jungle Scout to analyze estimated search volumes.
Validate search volume with Google Trends.
Tip: Do not try to capture short-lived fads; going after a high steady demand is better.
2. Let’s discuss competition. Can You Compete Effectively?
While a product may be in high demand, poor competition may hinder the ability to thrive. Think about:
Seller availability: A product with hundreds of sellers has fierce competition.
Already established brands: Stay away from those categories in which identified brands dominate.
Review count: On platforms with a hierarchy, where most top sellers have over 10,000 reviews, competing may be difficult.
Suggestion: Search for areas of opportunity with medium to low competition. Look for sellers having less than 500 reviews.
3. Profit margins: Will you make enough money?
After shipping fees, manufacturing costs, and Amazon Fees, a certain level of profit must be guaranteed per product.
Use the Amazon FBA calculator to estimate profits.
Post-all fee profit margin should not go below 30%.
Avoid low-margin and cheap products (for example, a 5-dollar item).
Ideal Product Criteria:
✔ Price: $20 – $50 (higher margins, less competition)
✔ Size: Lightweight & small (lower shipping fees)
✔ Demand: Higher & persistent
✔ Reviews: Less than 500 (lower competition)
Amazon best sellers, movers & shakers, and trend reports sections.
Trendy and best-selling item information is stored within Amazon’s data. This is how you can make use of it:
1. Amazon best sellers
Record the best delimiting products. It also records the basic reviews and prices along with their ratings.
The data refreshes every hour, displaying the items that are currently in high demand.
Saves time by spotting notable niches that already have sales.
How to use:
Go to Amazon Best Sellers.
Choose related categories that relate to your niche.
Search for products that have good rankings over time.
2. Movers & Shakers
Displays products that are seeing a growth in sudden demand over a shorter period.
Great for identifying new opportunities before they peak.
How to use:
Look in Movers & Shakers.
Search for products that have an increase in rank but already have little competition.
3. Trend Reports
Amazon’s growing product category reports.
Located in Amazon Seller Central and in other market research platforms.
Order on predictions for who might be the best sellers after the trend peaks.
Tip: Confirm temporary trends with Google Trend to verify prospective over a longer duration.
Product Research Tools: Jungle Scout, Helium 10, and AMZScout.
Searching for a product manually could take a lot of time. These products allow you to analyze sales figures, competitors, and profit in an instant, providing estimates.
1. Jungle Scout
It estimates competition, pricing, and volume of sales.
Provides estimated revenue for the month.
The best option to start with for newbies who are searching for products.
2. Helium 10
Possesses advanced tools such as Black Box (product discovery) and Xray (sales analysis).
Can generate high-volume keywords effortlessly.
Best for advanced sellers that are hasting to optimize listings.
3. AMZScout
Allows verification of past sales to confirm potential longevity of products.
Enables identifying astonishingly low-competition niches.
Ideal for monitoring seasonal shifts.
How to Operate the Tools:
Use a product keyword to analyze competition and demand.
Make sure the monthly sales volume is 300+ (ideal).
Ensure profit margins are more than 30% post fees. Tip: Validate the information with more than one tool before making a final decision.
Customer Pain Point Analysis Using Reviews and Q&As
The analysis of customer complaints reveals product opportunity gaps that need fulfilling.
1. Negative Review Analysis Proceedings Scrutinize competitors one-star and two-star rated reviews. Accumulate complaints like bad packaging, inferior material, and so on. Utilize existing products in the market and improve their chances of standing out.
2. Q&A Section Analysis Customers-initiated feature requests tend to use products that are better versions of existing ones. Try to find repetitive phrases people use to voice their concern. “Does this come in a larger size?” can be an opportunity for different commercial variations.
3. Social Media/User Forum Analysis Examine Reddit, Quora, and even Facebook groups. Evaluate the good and bad aspects cited about products from real users.
Tip: If there is a certain issue that multiple customers are voicing their concern about, addressing those is sure way towards creating a selective product.
Checking Seasonal Trends and Evergreen Product Opportunities Some products are in demand all year while others have a seasonal peak.
1. Evergreen products: those that sell all year round, like phone accessories, kitchen tools, or even fitness equipment.
The greatest stability over time.
Demand is less likely to fluctuate erratically.
2. Seasonal Products
Peak within particular times of the year (ex: Halloween costumes, Christmas ornaments).
Can be very profitable if the correct timing is applied.
Good inventory management is required to avoid excess stock.
Determining Trends:
Analyze spikes in searches with Google Trends.
Check how frequently Amazon’s Best Sellers change throughout the year.
Tip: The best cash flow comes from combining evergreen products with seasonal ones.
Conclusion:
Selling on Amazon entails finding the right products, which takes research. Understanding demand, competition, and profit margin levels makes it easier to explore trends while analyzing top sellers. You can mitigate risk by leveraging trend research tools, studying customer pain points, and following seasonal trends.
Checklist to Guarantee Success with Amazon Products
✅ Great Demand (300+ sales every month)
✅ Low to Medium Competition (Under 500 Reviews)
✅ Big Profit Margin (30%+ After Fees)
✅ Customer Painpoint Solved
✅ Evergreen or Seasoned Product
FAQs
1. What are the ways that I can tell if a product is profitable enough to sell on Amazon?
A product is likely to make profit if its demand is high, the competition it faces is low to medium, and the profit that remains after selling, shipping, and production is over 30%. You can try the Amazon FBA calculator for estimating profits.
2. Which tools are the best for finding profitable products on Amazon?
Some of the great tools include the following:
Jungle Scout: For sales and revenue estimation.
Helium 10: For trending products and keyword searches.
AMZScout: For historical sales data analysis.
Keepa & CamelCamelCamel: For price dashbort and demand trend tracking.
3. What are some ways to find out if a product has high demand on Amazon?
You can check if demand exists by:
Looking over types of Best Sellers to find popular products.
Using Jungle Scout or Helium 10 to check for estimated monthly sales.
Verifying search traffic with Google Trends and Helium 10 Magnet.
Checking if the product has consistent sales over time. Longer time frames are better, as I want to ensure there is no seasonality spikes.
4. What is too much competition when selecting a product?
If a single product has thousands of sellers or the best listing has more than ten thousand reviews, then that product may be too competitive. It’s best to look for:
Products that’s top sellers have less than five hundred reviews.
Quality gaps on features and customer satisfaction in certain niches.
Younger trends that are not fully developed and have established competition yet.
5. Should I focus on selling evergreen or seasonal products?
Evergreen goods, such as kitchen products and fitness accessories, sell all year and generate stable revenue.
Seasonal goods, like Christmas decorations and beach paraphernalia, sell exceptionally well but are highly dependent on the season that it is and require careful inventory control.
What I would suggest is the best strategy is a mixture of the two for a well-balanced cash flow.
6. How do I analyze the customer pain points, which can be product opportunities?
Look for negative reviews (1 star and 2 stars) for any common complaints left on reviews.
Look at the Q&As of the listings for any missing feature that should be there.
Follow social media, Reddit, and forums to see what consumers do not like with the alternatives.
Make a product that solves such problems and stands out from the competition.
7.What price niche is most appropriate for Amazon FBA products?
The range is between $20 and $50 because:
Such items have greater profit than low-priced goods.
Purchases made in this price range aren’t overly emphasized by clients.
Costs of shipping and storing goods are reasonable.
8.How do I find product opportunities using Google Trends?
Trend identification is aided because Google Trends displays the changes of searches made over time.
Type in the keyword phrase of your product.
Search for a steady or growing demand and not a declining line.
Check trends in different regions and time periods.
Make sure to back up with Amazon tools for reliable data.
9. What are some mistakes when picking what to sell?
Not accounting fees—calculation of Amazon FBA fees should always be done prior to product selection.
Fads in fashion: Items that disappear too fast should be avoided.
Oversized/heavy goods: This causes high costs of storage and shipping.
Branded or restricted products: most likely this will result in an intellectual property violation or special approval needed.
10. Where can I get Amazon trending ideas products?
Pinterest and TikTok show interests that are popular among consumers.
Reddit and niche forums capture the demand that comes from customers.
Amazon best sellers & movers & shakers: Indicates items that are selling the most.
Google trends: Shows popularity of various items and ideas.
Trade Shows & Alibaba: Discovers new product ideas ahead of their market introduction.