Most VA’s are struggling in finding clients. Relying on platforms sometimes may not be that helpful especially if you are a beginner and since the scammers are also looking for the opportunity to take advantage to the demand of this job. And since most clients want a VA who is experienced enough to do the job so they can work already without the need to train them for a long time, most beginners lose confidence in applying directly to business owners.
Even those who have experience are also struggling since there are a lot of VA’s out there who are also fighting for their slot in getting a client. Finding direct clients may be hard, but it is one of the best ways to land a job without lengthy process and avoiding agency commissions.
Here’s one way to find direct clients and avoid relying on VA platforms.
- Find small or start-up businesses in the US: Most start-up businesses in the US are still struggling in making the business operations stable as the administrative tasks are piling up. Most business owners will most likely hire a VA that can help them in other tasks so they can finish administrative stuff and start focusing on the marketing stuff.
- Client Matching: Most businesses are using an internet marketing strategy to promote their products and/services. Find their business social media accounts and the client’s social media accounts to see if their business are aligned to your previous work experience, skills and other factors to make sure that you will be applying to the right job position. Find the client’s social media accounts to see some details about the client and to give you an idea what’s the best strategy to approach the client . Some clients are sharing some of their personal and business achievements in their social media accounts.
- Offering Your Service: Since you already have some details about the client and their businesses, you will now have the idea on what are the services that you should offer to the client that can help them in growing their business. The services you offer should be aligned to your skills and to the client’s needs.
- Direct Client Outreach: Collect client’s contact details, most especially their emails. Sending email is one of the most formal ways in approaching the clients. In sending email, you should include your resume, portfolio and the services you want to offer to the client. That way, the client doesn’t have to ask for other things to see if you really fit the job position you’re applying for. Highlight the services that you can offer to help their businesses grow. You may send it directly to the client’s personal email or to the client’s business email. Either way, you can make sure that your email will be seen by the right person.
Just repeat the process, be consistent and creative in captivating the client’s interest for them to see that you’re the best VA they could ever have. There’s a lot of competition in the VA industry. Be the best among others and always know your worth.