I created this sub-publication to share roles that might be interesting to my coaching and workshop clients. Mostly one job a day, mostly remote, mostly hiring for other roles as well, and always interesting.
Excerpt:
Help Scout was a pioneer in the early days of B2B SaaS content. Our blog has been a well-loved source of truth, comfort, and actionable advice in the customer support community for 14 years, and our content for company builders shows the world who we are. But the truth is, we need to turn up the volume on our social channels!
We’re looking for a social media savvy pro who can produce engaging, memorable, and all-around stellar content that resonates with and grows our audiences on social. We’ve got a best-in-market product story, a team full of true customer service experts (with tons of personality to boot), and a wealth of thought leadership to share with fellow purpose-driven companies. All we need is the right person to help us spread the word.
If you thrive when given creative freedom, can write clever copy that’s on-brand, and love to whip up short-form video as a production studio of 1… we want to meet you!
About the role
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Develop and own the content strategy across all our social channels, taking ideas from concept phase all the way to distribution and measuring impact.
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Produce great content! The formats may vary (short and long form copy, video, polls, memes, images, and more) but your high standards for quality and attention to detail stay consistent.
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Work closely with leaders and teammates across the org to leverage more employee voices, stories, and expertise across our social channels.
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Get to deeply know and understand Help Scout’s core audiences through both social listening/monitoring and engaging with them directly. You should know what matters to them, where they’re engaging, and what content makes them feel seen or inspired.
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Regularly report out on impressions and other key metrics, and know how to translate them into the impact your work is making on our brand awareness and growth.
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Optimize our social channels for engagement and reach. Stay up-to-date on algorithm changes, new features and tools, and opportunities for co-marketing with influencers or customers.
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Propose additional budget for (and manage) contractors or tools you need to see your strategy through to its fullest potential.
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