As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture those flashy Super Bowl commercials or massive Times Square billboards. But marketing is so much more accessible than that. I’ve…
We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and those that deliver the highest ROI). However, sometimes, it can be difficult to put pen to paper — or words…
What’s the difference between an average LinkedIn post and a top-performing LinkedIn post that earns hundreds of likes and comments? If you analyze the most successful creators on LinkedIn, you’ll notice that most of their posts share similar characteristics that…
Most content marketers are experimenting with AI, but figuring out how to use it effectively can be challenging. While some content marketers have achieved great results from AI, others find themselves wasting too much time improving AI content. The key…
Most people know about ChatGPT, but I recently discovered many other AI content tools that are more effective at scaling content marketing programs. The tools on this list don’t just help you write content. From generating video content from a…
Service businesses are excellent for generating cash flow, but they can be difficult to scale and require extensive client communication. Productized services are a popular alternative to the traditional service business model as they tend to be more profitable and…
A key challenge many solopreneurs face is generating steady demand for their businesses. As a solopreneur, you don’t have access to a marketing team, so many generate demand through referrals and their network. Therefore, growing your network is the best…
These approaches to getting clients as a freelancer have a low success rate: Sending cold emails to dozens or hundreds of potential clients per week Applying for freelance jobs Creating a website and hoping potential clients find it While you…
There are three main reasons why personal branding efforts fail: You never get started: You might not know how to get started, or if you do write content, you never actually post it, as you believe it isn’t good enough. …
You may have noticed that some people spend years writing and publishing content and only build a handful of followers whereas others quickly grow a six figure audience after just a few months or years. Source Simply publishing content isn’t…
