How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]
We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the…
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How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and…
A Straightforward Guide for Marketers
A few years ago, I faced one of the most demanding campaigns of my career. The project had an…
What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on…
Why You Need One and How to Build It
As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that…
Using Video for Branding: 5 Top Brand Examples
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos…
Traditional Marketing vs. Digital Marketing: Why Not Both?
Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the…
How It‘s Changed and Where It’s Going in the Next Decade
Within the last few years, many marketers have started asking, “What is the future of content marketing? And is…
10 Reasons Why No One Is Watching Your Video Content
Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled.…
Steps, Tips, & Truths You Can’t Ignore in 2025
Here’s the thing about content creators — everyone is one, but few are at the same time. For instance,…