How to Create an Ebook From Start to Finish [Free Ebook Templates]
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but…
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What is an Audience Profile? How to Build One and My Favorite Examples
When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the…
The Best Free Portfolio Websites for Creating an Impressive Digital Portfolio
A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had…
How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive
Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl…
Real-Time Bidding for Programmatic Ads — Here’s How It Works
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB)…
McDonald’s Secret Ingredients to Fan-Driven Marketing
When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic…
Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if…
Bold Move or Costly Mistake?
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Don’t Get Hooked on the Performance Marketing Drug
Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s…
Is it Real or AI? Test Your Detection Skills [Round 4]
Think you’re good at spotting AI-generated content? Put it to the test.