It is no secret that selling on Amazon is increasingly competitive. Simply listing a product will not help you sell it. You need to have a strong Amazon SEO strategy, and one of the components of this strategy is keyword research. Using relevant keywords in your listings has the potential to elevate them in the search results, thus increasing their visibility. This article will help you navigate the process of leveraging the most relevant keywords to optimize your Amazon sales.
Comprehending Amazon SEO
Optimizing product listings so that they feature relevantly on a search result page is what is referred to as Amazon SEO. Listing of products on Amazon is much like any other user-generated content within a marketplace. Unlike Google, which ranks content based on a myriad of elements such as external links and relevancy, Amazon utilizes an A9 algorithm that ranks products based on keyword relevance, conversions, and sales. The alignment of your products to the keywords that customers are searching for determines how relevant your product is to the market therefore dictates how the product is ranked.
The value of keyword research lies in being able to:
Elevate the visibility of a product in a Google search.
Target relevant customers who are more likely to engage and purchase.
Increase sales conversions.
Ensure winning the Amazon Buy Box becomes a feasible endeavor.
Step 1: Brainstorm Seed Keywords
Before you start your keyword research, it is important to find words that best represent your products. Ask yourself these questions:
What phrases would my customers use when searching for my product?
What terms within my industry relate to my product?
Does my product have any differing names or spellings?
“Best Bluetooth earphones for running,” “wireless headphones,” “Bluetooth earbuds,” and “true wireless earphones” are some of the words that can be used for marketing wireless earbuds.
Using Amazon’s Auto-Suggest Feature
A great way of generating keywords is by using the autosuggest feature of Amazon’s search bar:
Visit Amazon’s homepage.
Type seed keywords “yoga mat.”
Look at the results, such as “thick yoga mat” or “non-slip yoga mat.”
These keywords should be developed and added to the listing.
Utilise Amazon’s Search Term Report
The term report is beneficial for sellers who would access it via the Seller Central account. It contains the most useful information that is frequently searched alongside the numbers of searched items that were clicked on (CTR) and the rate at which these terms resulted in a sale (CVR). This provides insight into the terms that are accumulating the most traffic and sales.
Tools Outside of Amazon for Keyword Research for SEO Purposes
There are other tools aside from Amazon’s proprietary ones that help find relevant and high-search terms. Some of the most reliable include:
Helium 10: Offers extensive keyword research along with keyword and reverse ASIN lookups.
Jungle Scout helps in finding favorable keywords as well as currently trending searches.
MerchantWords: Has data on Amazon search behavior and offers them.
Ahrefs: useful for research into competitor keywords.
Sonar is a keyword tool for Amazon that is free to use.
Keywords with Long-Tails and Short-Tails
While doing keyword research, it’s critical to take into consideration the short-tail and long-tail keywords:
Short-tail keywords (such as “headphones”) are broad terms that have high competition with large amounts of people searching for them.
Long-tail keywords (“best Bluetooth headphones with noise cancellation for use during travels”) are more focused and assist in bringing in prospects who are further down the buying funnel.
Locating Long-Tail Keywords
The long-tail keyword suggestion technique is built into Amazon’s search bar.
Look through some customer reviews and questions and answers to identify popular phrases.
Check what keywords competitors are using in their listings.
Employ KeywordTool.io and Sonar.
The Competition Associated With Keywords
Some keywords are better than others. Some, for instance, are too competitive, forcing your product to become buried in the rankings. Here are some ways to examine competition for keywords:
Search Volume: The competition does not come from how many people search for the item, but how many will buy it. Select keywords with higher search volumes, moderate competition, and a healthy dose of difficulty.
Ensure the keywords that you use for your product would help in getting the customers that you desire.
Study successful competitors and note down all the keywords that they use.
Keywords for your Amazon listing must be found and mapped out:
You will need to optimize your listing to improve its rank on the search results.
***1. Product Title***
To make your product title field rank higher, ensure to place the keyword you consider most relevant to the product in the title field.
Instead of using “Wireless Earbuds,” try “Wireless Bluetooth Noise Cancelling Earbuds with Extensive Battery Life.”
***2. Bullet Points***
Ready-made sentence fragments that also capture the spirit of the product to ensure that all the bullet points utilize the relevant phrases related to the product features.
– ✅ Advanced Sound Isolation Technology for Great Listening Experience
– ✅ 24 Hour endurance with charging case.
– ✅ Great for running and working out: sweatproof.
– ✅ Pairs easily with all devices containing Bluetooth.
***3. Product Description***
Capture compelling engagement-filled detailed descriptions of the product that ensure storytelling along with your primary and secondary keywords integrated. Showcase the value of the item in day-to-day scenarios.
Using Backend Terms for Better Ranking
Amazon permits the inclusion of backend search terms, which helps to further improve your ranking on the platform. Use these to enter relevant keywords that do not directly appear on the product page.
Keyword Improvement through Competition Studies
In order to remain relevant, you should always conduct competitor research.
Use core keywords to find Amazon’s best sellers and note their ranking.
Take note of what keywords are included in the titles and bullets of the products.
Employ the Reverse ASIN Lookup service with tools such as Helium 10 Cerebro to see what keywords the products are using.
Updating and Tracking Keywords Over Time
Working on Amazon SEO is never really done. To preserve a good seller rank, it is often necessary to watch keyword performance and adjust accordingly.
Use Amazon Brand Analytics to monitor keyword ranking.
Swap out lower ranking keywords for some that are higher ranking.
Move keywords around in titles, descriptions, and even in the backend search terms.
Final Thoughts
Knowing how to do Amazon keyword research is vital to increasing your product’s visibility and ultimately sales. Combining Amazon’s built-in tools with third-party competitors offers the best efficiency in finding and executing keywords. Refreshing product listings regularly will in turn improve Amazon SEO rankings and guarantee success in this industry.
Most Asked Questions:
1. What is Amazon SEO and why is it crucial?
Amazon SEO (Search Engine Optimization) refers to the work done to make sure that your products are listed on Amazon in such a manner that will enable it to rank better within Amazon’s search results. This is critical because if a listing is highly ranked, it is more likely to be viewed; hence, clicks and sales are bound to increase.
2. A9 System—How does it operate?
Amazon products are ranked based on their relevance, performance, and customer behavior through the use and functioning of Amazon’s A9 algorithm. Search rankings are impacted by factors such as keywords, sales history, client reviews, and conversion rates.
3. What are the best methods of obtaining keywords for listing on Amazon?
The best methods of obtaining keywords include:
Amazon Autocomplete (this includes suggested search terms)
Competitor Analysis (analysing high-ranking listings)
Amazon Brand Analytics (available for brand registered sellers)
Third-Party Tools (Helium 10, Jungle Scout etc.)
4. Primary vs Long Tail Keywords: What’s the Difference?
Primary keywords include those keywords that have the potential of being searched widely as they have a larger or broader base, (for example, “wireless headphones”). As for secondary keywords, these include those that are in lesser competition and are more focused (for example, “Bluetooth noise-cancelling headphones for running”).
5. In what parts of the listing should I incorporate keywords?
Place keywords in:
Title (most crucial)
Bullet Points (product features)
Description (explain in detail)
Backend Search Terms (seller centrally concealed “keywords”)
6. When is the right time to change my keywords?
Keywords should be modified when analyzing customer searches or seasonal needs. Data performance, such as views/visits, may be considered. Once a month, or at the very least, once every three months, would seem fitting.
7. Am I allowed to use the brand names of my competitors as keywords?
No, including brand names of competitors on your listing is prohibited and can result in either suppression of the listing or suspension of the account entirely.
8. What are backend search terms, and what are they intended for?
They are concealed keywords in Seller Central that allow Amazon to connect your product with relevant searches. These need to be less than 250 bytes. Do not repeat or include special characters, while brand names or other terms deemed unfavorable should not be included.
9. Is negative keywords something to be concerned with when optimizing for Amazon SEO?
Indeed, negative keywords do eliminate unnecessary users from our PPC campaigns, minimizing ad spending that does not convert and increasing the chances of gaining a sale.
10. What methods may I utilize in checking how my keywords are performing?
Employ methods including monitoring rankings, impressions, and conversions via Amazon Brand Analytics, Search Query Performance, or any available tool out there. Use the insights data to modify your strategy.