I created this sub-publication to share roles that might be interesting to my coaching and workshop clients. Mostly one job a day, mostly remote, mostly hiring for other roles as well, and always interesting.
Excerpt:
The Senior Director of E-commerce & Full Funnel Marketing is a critical senior member of the Orvis brand experience leadership team, driving the e-commerce, awareness/acquisition/growth and retention vision, and is an innovation-leading, strategy building role and business driver for our brand. Key responsibilities include all brand building and demand-driving DTC, media, growth, performance marketing, email, SMS and retention initiatives + emerging digital channels. This leader will also fuel the profitability and growth of our retail and wholesale partners via these channels.
Responsibilities:
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Own all digital vendor relationships and projects, from contract negotiation through launch and ongoing enhancements and partner with technology team on digital marketing & ecommerce marketing/tech vision
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Build world-class e-commerce and growth/retention team (commercial engine). Lead, develop and mentor critical e-commerce team functions, including digital merchandising, product management and site analytics
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Lead team in developing global annual and seasonal awareness, acquisition, growth and retention marketing strategy to fuel Orvis’s growth and customer goals
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Partner with customer strategy team to identify highest value customer segments and build north star for our customer journey, including strategic roadmap for significantly more personalized and segmented communications and experiences
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Lead team that leads growth marketing strategy and execution, including media partnerships, paid media, search, paid social, display, affiliates and emerging digital channels
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Oversee team that leads email and SMS strategy and execution, including communications planning, personalization, A/B testing, segmentation and lifecycle marketing, linking strategy and constant improvement of demand-driving programs
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Partner with Head of Creative and media agency to create industry-leading, disruptive, high performing creative expressions of our brand across channels
Full Job Listing
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