Building a successful Virtual Assistant business is a lot like baking a cake—without the right ingredients, things can fall flat.
Over the years, I’ve seen what works (and what doesn’t), and I’ve boiled it down to four key ingredients that will set you up for success.
1. Client attraction – Get clients coming to you.
You could be the best VA out there, but if no one knows you exist, you won’t have a business. That’s why you need a proven system to attract clients.
There are three phases to this:
- Start with the low-hanging fruit – Reach out to people you already know who could use a VA. (Trust me, they’re out there!)
- Build a referral network – This is the easiest way to keep a steady stream of clients.
- Create a replicable client attraction system – So clients are always finding you, reaching out, and hiring you.
Without this, you’ll struggle to make enough money, and your business will feel like a constant hustle. But when done right? You’ll stay in demand and work with clients you actually enjoy.
2. Pricing and packaging – Charge what you’re worth.
Once clients are coming to you, you need to price your services properly. This isn’t about guessing or hoping for the best—it’s about creating a simple, smart, and profitable pricing structure.
- Clear packages make it easy for clients to say yes.
- Proper pricing ensures you’re paid what you deserve.
- A structured system prevents you from constantly customizing offers from scratch.
Many new VAs undercharge out of fear, but your pricing tells a story—it shows clients you’re a professional, not just another assistant competing on price.
3. Essential VA skills – The real secret to success.
Many new VAs think they need to master every tech tool before they start. But the real key to success isn’t about software—it’s about strategy.
Instead of obsessing over tech, focus on what actually makes your business thrive:
- Client attraction – So you’re not constantly searching for work.
- Pricing your services correctly – So you’re earning what you’re worth.
- Managing your workload efficiently – So you don’t burn out.
- Communicating professionally – So clients see you as a trusted expert.
Tech skills alone won’t build you a thriving VA business, but the right business skills will.
4. Your VA operating system – Stay organized and stress-free.
If you feel overwhelmed juggling multiple clients and tasks, it’s not because you’re bad at this—it’s because you don’t have the right systems in place.
A solid VA operating system helps you:
- Organize your workload.
- Streamline client communication.
- Stay on top of projects and deadlines.
- Deliver top-notch service that keeps clients coming back.
When you have these four ingredients in place, your business flows smoothly, and you start making consistent income—without the stress and uncertainty.
Want a step-by-step guide to putting this all together?
Inside VA School, I walk you through the entire process—helping you build a VA business that actually works. Enrollment opened today! You can learn more and sign up HERE.